McDonalds, Leo Burnett, Gaffney Films
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This photo was taken during the carving process of the giant urinal prop for a McDonalds spot. The agency is Leo Burnett and the production company is Gaffney Film.

The idea was to create a urinal, twice as large as the existing urinals in a mens restroom to drive home the point about the incredible size of the new McDonalds 42 oz. soft drink.

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